APPLYING COSTUME CHOICE TO THEORIES.
In London we are going to in keep with the same style that was hinted at the beginning of the music video with the Doc Martens. As demonstrated by Goodwin, star image and the notion is a huge part of a music video. Therefore we want to present our artist in the best way possible, which we have chosen to be quite rebellious but also it is important to note that we are selling the artist to the mainstream market therefore the close must not be to different to that of a normal music video. Also the notion of looking and voyeurism means that we have to show the artist in quite a sexualised way to fit the conventions of a music video.
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