Dance

 When we have looked at music videos we have seen that a common feature is choreographed dancing. We would like to include this in our video. So we have been looking at some dance videos that we could use some dance moves from.

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This is the dance routine that we liked the most and are going to try and learn for our studio scenes.

Planning for Powder paint filming .

We have had to put off our filming for the powder paint shoot several times due to the weather. Because of this delay the powder we made had detoriated, therefore we have had to plan another way of sourcing the powder. We decided to buy it and then looked online, however, we couldn't be a sure of the colours and didn't feel it would come in time. Luckily we found some in a local shop. Another issue we have faced with the powder is whether or not it will stain, this has been problematic for deciding costumes as we don't want to buy or use something that will just end up ruined. This also limits the look of the extras in our filming as they will also be wearing old clothes that they don't want ruined. Therefore this aspect of our music video may not be a good as we wanted. However,  with limited resources we should have expected this.

Goodwin

Making the Powder Paint

16/12/13

Today we decided on what we would be doing over the Christmas break. We have the two weeks of Christmas followed by study leave. We decided that we would do some filming in the study leave as this fitted peoples calendar better due to family arrangements etc. We will be communicating with each other over the Christmas holidays and organizing the shoots.

PLANNING MEETING

The past few meetings we have been discussing ideas for our storyboard, and drawing up ideas. We have also been researching locations, looking at them and discussing practicality issues. Recently we have also been trying to work out our filming schedule. The last few meetings have been extremely stressful, and I feel that we have taken a while to get into the swing of planning etc, also some of us have been ill for a while so it means meetings have been missed. This is very frustrating, as I feel that we should have been filming awhile ago. We have drawn up a schedule for the week, this week we are doing a practice with Micheal the technician, learning how to use the better cameras. We are also doing a test with the powder and paint on Thursday to see if that is possible. We are also starting filming our opening kitchen sequence on Friday.

Videos that have inspired you: 1

Regina Spektor-Fidelity
I saw this music video a few years ago, and loved the entire of the powder and black and white. It was originally what sprung to mind when I thought about making a music video,  The music video has a narrative but is largely performance based. The black and white at the beginning is definitely something we could look into doing.

Kick the PJ- Colour Bandits

This video is another one that uses the coloured powder, it is not a music video, but it still inspires us. I love the sheet that is behind him, it has a lot of fluidity and the slowing down of the power looks really good. Also this piece uses a white background something we could use, as it looks good on camera.

Paramore- Now
This music video has a really unique idea, my interpretation is that the main singer is in love with a boy and her father does not permit it, she saves him by hugging him in the middle of the war that surrounds them.This video inspires me as I love the narrative behind it. The video in my opinion is also very beautiful, it is set in a very bleak landscape with hues of blue.The first shot of color is a similar shade of red to her hair color, which pops because of the white make. Different colors get added in later. I think that we could use this is our video, use one color that matches with a item on the artist, then add in other colors etc.

Paramore- Still into You
This is video is by the same artist as the last. What inspired me about this video was the performance and upbeat style. I also love the balloons and pastel colors used in the video. I think the performance would be a good model for us to use in the video.

Bastille- Flaws
I really love the skeleton makeup in the video, it is very creative and fits the song. Doing some similar to this might be effective in our video, although it depends on what we decide is the route we are taking when we have our planning meetings.

Ellie Golding- Figure 8
This video is one of my favorites, it has many elements that really inspire me. Firstly I love the reverse at the beginning where here feet are turned upside down and the feathers look like they are falling back towards the sky. We have been considering doing parts of the video backwards. Secondly I love the black and white and pops of colour, we could use this in our video to display the paint dust, by having our artist in black and white with the colour hitting her in color. Finally, I love the overlaps of her, so in one shot she is lying down and then she sits up but both images are there. I would love to use something like that in our video.

Alt J- Breeze blocks
Initially we were experimenting with the idea of using a reverse narrative, but one that still made sense. This was the video that inspired that idea. I love reverse videos as they make me want to watch the videos multiple times, and closely too, whereas most videos I switch tabs on my computer  while watching.

What song have we chosen?

We have chosen the song "I Love It" by Icona Pop.

• "I Love It" is a song by Swedish synthpop Icona Pop featuring British recording artist Charli XCX.
• It was released in May 2012 as a digital download in Sweden, where it peaked at number two on the singles chart. 
• The song received positive reviews from music critics, and publications Rolling Stone and Pitchfork.
• The song went on to become Icona Pop's first US hit, peaking at number seven on the Billboard Hot 100 Chart.
• The song charted at #1 on the UK Singles chart. It has gone on to sell 2.6 million downloads.
• The song was originally written by Charli XCX, whom Icona Pop met several times in London. 

Lyric Analysis