The Videographers Guide Ep. 1 - The Music Video from Hypebeast on Vimeo.
Here are some notes I made while watching this video. I found the video very intresting and I feel after watching it that I have a better grasp on making the promotional package for my artist. Alot of what I noted links in to audience and their consumption of music video, but also of the production of actual music videos etc and what the president is.
- Music videos were originally designed to sell albums. This meant that a lot of money would be put in to the video.
- However, there has been a shift in recent years. The industry now focuses on selling singles- this means that they are not as willing to spend huge amounts of money on music videos anymore.
- This has advantages and disadvantages.
- Changes consumer habits- more downloads
- You can’t really make a living out of it- but anybody can do it.
- Sites like YouTube, it’s no longer what people tell you to watch, but you can watch your favourite artists, and it’s not corporations telling you any longer, it’s the people because the popularity of a video on YouTube is down to the audience.
- Traditionally record labels were the ones that financed music video- unless you’re a massive star- however, they don’t have the money.
- This lack of budget teaches people to be creative and efficient.
- It also means people are more likely to shoot in areas closer to home, therefore it some ways its more interesting because people start to think about things in different ways, props, locations etc. It also means you get a bigger variety in feel, because different areas have very different feels.
- Music video is an all encompassing art for-music,art,film, dance.
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