Reshooting.

A few days ago we re-filmed the opening of our music video. We decided during the editing that this part wasn't exactly how we wanted it, and the cakes that we had originally used weren't big or dramatic enough for a pop music video. After getting feedback from the audience and teachers we also decided to include different and more angles of the cake hitting the husband's face.

We also felt that the opening sequence was a little awkward. We had intended to use dialogue, after noticing that this along with intro's were an increasingly common feature in music videos, making them more like mini films. (For example Taylor Swift's-I Knew You Were Trouble and Lana Del Reys' Ride             

However, at the time we struggled with what the husband character should say. Once we watched our footage back from the original shoot it became clear that it needed this element, and we decided that the reading of the clue from a crossword would fit nicely. The added dialogue also allowed us to further develop our artists image. Her not replying and looking bored shows her as having little time for the husband, who does not directly ask her what the answer might be.

This scene shows a huge power status difference between the male and the female character, something that was very relevant for us. During the production of our music video as there has been a lot of controversy towards women's portrayal in music video. (For example Robin Thicke's- Blurred Lines and Lilly Allen's- Hard out Here) As an all female group, we felt that this issue was particularly relevant to us and to the song which describes a young girl leaving her partner, therefore we wanted to draw on this showing her originally as submissive to the male, but only somewhat, as half way through we show her with her Doc Martens on, something that connotes rebellion.                    Another thing we learnt from editing the original footage, was that it was very difficult to keep the tea cups and pot in the same places, to stop this from happening we found that we could place selotape markers on the table that indicated where objects went such as the tea cup and tea pot.

Overall we feel that the re shoot went well and we are all happy with the results. Feeling that this time our footage better reflects our ability and conveys the characters better.

Other things we changed/improved. 

• We changed his costume slightly to fit the 50s husband, adding suspenders and slicked back hair.
• We also decided to add in a extreme close up of the artist and the husband with there heads out of the frame, we thought that this would help add suspense which we often see in music video, where we dont see alot of the artist, just close up fragmented shots.
• We also changed the newspaper he was reading, and this was one of the main reasons we had to reshoot. The paper is now more formal.